FOUNDING MEMBER · 4-WEEK LIVE PROGRAM · LIMITED SPOTS
Build the Ad System That Runs Your E-commerce Store-Not the Other Way Around.
The Ad System Cohort is a 4-week live program where e-commerce store owners build a complete Meta ad system from scratch — creative, hooks, landing page, data, and their first scaling decisions-using the full OWN IT System™, guided step by step.
4 Weeks Live
Weekly Sessions
Founding Member Pricing
Limited Spots
Payment plan available: 2 × $797
“In 4 weeks of live training, build a complete Meta ad system that drives real traffic to a lead-capturing landing page and turns your ad spend into predictable sales-guided step by step so you never have to rely on an agency again.”
This Isn't a Course. It's a Build.
Most ad programs teach you about ads.
The Ad System Cohort builds your actual ad system-live, together, in your real account, for your real store.
By the time you finish Week 4, you won't just understand ads.
You'll have a live Meta ad driving real traffic to a landing page you built, capturing leads you own, feeding a system you know how to run every single month.
That's not education. That's ownership.
THE FRAMEWORK
The Cohort Runs the Full OWN IT System™ — All 5 Stages
The OWN IT System™ is the 5-stage framework that takes ecommerce store owners from spending money on ads and hoping something works — to running a predictable, repeatable system they fully control. The Sprint teaches 2 stages. The Cohort teaches all 5.
O
Offer the Right Creative
Week 1
Build your creative library and testing strategy.
W
Write Hooks That Stop the Scroll
Week 1
Test hook variations and find what stops the scroll.
N
Nurture With a Landing Page
Week 2
Build a live landing page that captures leads.
I
Inspect Your Data
Week 3
Launch your ad and learn to read the numbers.
T
Test, Scale, or Kill
Week 4
Make confident decisions and build your monthly rhythm.
By Week 4 you'll have completed your first full OWN IT cycle. Every month after that you run it yourself.
What You Walk Away With
THE COHORT PROMISE
By the end of Week 4, you'll have a live Meta ad driving real traffic to a landing page you built — capturing leads, feeding your store, and running on a system you fully own and understand.
THE GUARANTEE
Show up to all 4 sessions and do the work. If you don't have a live ad and landing page by the end of Week 4, I'll work with you 1-on-1 until you do — at no extra cost.
This guarantee is tied to a specific deliverable, not a feeling.
WHAT HAPPENS EACH WEEK
4 Weeks. The Full OWN IT System™. Built Live Together.
Creative That Converts and Hooks That Stop the Scroll
Build your creative library, write your first hook variations, and develop a creative strategy you can repeat every single month.
- → Ad creative library ready to test
- → 5–10 hook variations written for your product
- → Monthly creative strategy mapped out
Your Landing Page — Built and Live
Build a dedicated landing page for your store — headline, offer, form, and connection to your ad — live by end of this session.
- → Live landing page built for your store
- → Headline, offer, and lead capture form complete
- → Ad and landing page connected and ready for traffic
Launch Your Ad and Read the Data
Your ad goes live this week. We set it up together, launch in real time, and then learn to read the numbers that come back.
- → Live Meta ad running in your account
- → Confidence reading your data in under 10 minutes
- → First real numbers to work with
Test, Scale, or Kill — Your First Real Decisions
Learn exactly when to scale a winner and when to kill a loser. Leave with a written 30-day action plan to run the system on your own.
- → First OWN IT cycle completed
- → Clear decision framework for every ad going forward
- → 30-day action plan written and ready
Everything Included in the Cohort
4 Weekly Live Sessions
Build the system in real time, week by week.
Weekly Deliverables
One clear output per session — not just notes.
Live Ad Built Together
Your real ad, in your real account, Week 3.
Live Landing Page Built Together
Your real page, built in Week 2.
Ad Copy Swipe File
30 proven hooks and angles for ecommerce products.
Weekly Testing Planner
Run the OWN IT cycle every month on your own.
Private Community
Questions, feedback, and wins between sessions.
1-on-1 Guarantee Backup
If you do the work and don't get the result, I work with you personally until you do.
FOUNDING MEMBER PRICING
Why $1,497-
And Why It's Going Up
Cohort 1 — Now
$1,497
Founding Member
You are here
Cohort 2
$4,997
After proof
Cohort 3+
$7,497
Full price
This is the first cohort-which means you get something most people never get: the chance to work directly with the person who built the system, in a small group, at a price that reflects where we're starting, not where we're going.
Founding members also get priority access to all future cohorts at the rate they paid, and first access to any new programs.
This is the lowest this program will ever be priced. Once Cohort 1 closes, this offer is gone.
This Is for You If
- You run an ecommerce store selling physical products and you're ready to build a real ad system — not just learn about ads
- You've done the Ad System Sprint and you're ready for the full system
- You're spending money on ads with inconsistent results and you want a system that makes growth predictable
- You've been burned by an agency and you're done handing control to someone who doesn't explain what they're doing
- You're committed to showing up, doing the work, and building something that runs for your store every single month
This is NOT for you if you're looking for someone to manage your ads, you want a quick fix without the work, or you're not ready to build something real. The Cohort is for store owners who are done with dependency — and ready to own every stage of their own growth.
YOUR INSTRUCTOR
Hi, I'm Rickeyta.
When I launched my first product, I genuinely believed the whole world needed it. But once I ran out of friends, family, and events to attend — sales went flat. I was ready to add it to my list of ideas that just didn't work. Until I turned on ads.
Ads changed everything for me. And in the 11+ years since, I've helped plenty of product brands do the same thing.
I built the OWN IT System™ because I kept seeing the same pattern: store owners who understood their own ad system grew consistently. Store owners who handed it off stayed stuck — even when the ads were "working."
The Cohort is where I teach the full system. Four weeks. All five stages. Built live, together.
Because when you understand the system, you don't just get better results. You get control. And control changes everything.
11+
Years in paid advertising
100+
Entrepreneurs trained
3x
Average ROAS lift
COMMON QUESTIONS
Still on the fence? Here's what most people ask.
Do I need to have done the Sprint first?
No — the Cohort works as a standalone program. Sprint graduates often move faster through the later weeks, but we make sure everyone is fully caught up in Week 1.
What platform does the Cohort focus on?
Meta ads — Facebook and Instagram. It's where most ecommerce stores see the fastest results and where the OWN IT System™ is easiest to implement and measure.
What if I can't make a live session?
Every session is recorded with replays available immediately. That said, showing up live is where the real value is — you get direct feedback on your work, your landing page, your ad, and your data.
How much should I expect to spend on ads during the Cohort?
We recommend $10–$20 per day during Weeks 3 and 4 to run your test campaign. You don't need a big budget — you need a smart system.
How many people will be in the Cohort?
Founding cohorts are intentionally small so every member gets real attention. Once the cohort fills, enrollment closes.
What's the guarantee?
Show up to all 4 sessions and complete the weekly action steps. If you don't have a live ad and landing page by end of Week 4, I'll work with you 1-on-1 until you do — at no extra cost.
What's the refund policy?
All sales are final. The guarantee exists in place of a refund — if you do the work and don't get the result, I work with you personally.
SECURE YOUR FOUNDING MEMBER SPOT
Build Your Full Ad System in 4 Weeks.
Founding Member — Cohort 1
$1,497
One-time payment
or 2 × $797
Price increases to $1,997 after Cohort 1 closes.
- 4 weekly live sessions
- Weekly action steps and deliverables
- Live ad built together in Week 3
- Live landing page built together in Week 2
- Ad copy swipe file (30 hooks)
- Weekly testing planner
- Private community access
- Lifetime replays
- 1-on-1 guarantee backup
Founding member pricing · Limited spots · Price increases after Cohort 1
You've Been Spending on Ads Without a System.
It's Time to Build One.
The OWN IT System™ is not complicated. It's five stages. You learn them once. Then you run them every month — and your results get better every single time.
That's what the Ad System Cohort builds. Four weeks. Your real store. Your real ads. Your real system.
Founding member · 4 weeks live · Limited spots
Price increases to $4,997 after Cohort 1 closes.
I Run My Own Ads
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