MEET RICKEYTA
The Woman Behind
I Run My Own Ads
Wife. Homeschooling mom of three. Entrepreneur. 11+ years in paid advertising. And someone who believes you were never meant to choose between your business and the rest of your life.
HOW THIS STARTED
I built a product I believed in. Then I ran out of people to sell it to.
When I launched my first product, I genuinely believed the whole world needed it in their hands. And for a while, it felt like it was working. Friends bought it. Family supported it. I showed up at every event I could find. Then one day, nothing.
The friends had already bought. The family had already bought. The events had dried up. And I was left sitting with a product I still believed in and no idea how to reach the people who needed it most. I was ready to add it to my long list of ideas that just didn't work out. Until I turned on ads.
That decision changed everything, not just for my business, but for the way I understood what it actually takes to build something sustainable. Something you own.
WHAT I LEARNED
It wasn't just me. It was everyone.
In the 11+ years since that moment, I kept seeing the same pattern- smart women, great products, real potential- running ads without a system. Spending money without knowing what was working. Handing control to agencies who didn't explain anything.
The problem was never the product.
Never the targeting.
Never even the budget.
It was that nobody had ever shown them the system.
So I built one.
The problem was never the product.
It was that nobody had ever shown them the system.
THE FRAMEWORK
I called it the OWN IT System™ —
because ownership was always the point.
The OWN IT System™ is a 5-stage framework built from 11+ years of running, managing, and teaching paid ads. You learn it once. Then you run it every month. And when you do, something shifts. You stop feeling dependent. You start feeling like the CEO of your own growth.
O
W
N
I
T
BEYOND THE BUSINESS
There's more to this story than ads.
I'm Rickeyta Starks, and before I'm a business owner or an ads strategist, I'm a wife and a homeschooling mom of three incredible kids. Together we're the Super Starks crew.
For a long time I felt like I had to choose- between being fully present as a wife and mother and being fully committed to my own calling. Through faith, community, and a lot of learning, I discovered we were never meant to choose.
That belief is woven into everything I build. When I'm not teaching ads or building programs, you'll find me working out, homeschooling our kids, or creating memories
with my husband and our Super Starks crew.
THE COMMUNITY
I also built a sisterhood.
In 2016 I founded The SHED Women's Group
a Christ-centered community for women who are called to lead, support, nurture, and grow.
Inside The SHED, we equip, encourage, and empower women to embrace their identity, walk confidently in their God-given purpose, and experience true sisterhood. Through intentional conversations, wellness initiatives, and transformational experiences- including luxury retreats, The SHED exists to remind you that you are not alone.
If I Run My Own Ads is about owning your business growth, The SHED is about owning who you are.
BY THE NUMBERS
11+ years. One clear mission.
11+
Years in paid advertising
100+
Entrepreneurs trained
3x
Average ROAS lift
2016
Year The SHED was founded
My mission in one sentence.
“To give women with ecommerce brands the system, the skills, and the confidence to run their own ads, so they can own their growth, fund their vision, and never have to hand that power to anyone else.”
— Rickeyta Starks
Founder, I Run My Own Ads + The SHED Women's Group
I Run My Own Ads · © 2026 · Privacy Policy · Terms