Stop Paying for Ads That Don't Work.
Start Running a System That Does.
We help e-commerce store owners build a simple, repeatable ad system that turns their spend into actual sales-without agencies, without guesswork, and without handing over control of their own growth.
2 minutes · 7 questions · Free personalized scorecard
If you're running an ecommerce store right now, you already know this feeling:
You put money into ads. You wait. You check the numbers. Nothing.
So you try a different creative. A different audience. A different budget.
Still nothing.
Here's what nobody told you:
It's not your product. It's not your targeting. It's not your budget.
It's that you're missing a system.
THE FRAMEWORK
Introducing the
OWN IT System™
The OWN IT System™ is the 5-stage framework that takes ecommerce store owners from spending money on ads and hoping something works — to running a predictable, repeatable system they fully control. You learn it once. Then you run it every month.
O
Offer the Right Creative
Build a consistent library of ad creatives to test — never start from scratch again.
W
Write Hooks That Stop the Scroll
Test multiple hook variations and find the opening line that makes your customer click.
N
Nurture With a Landing Page
Build a dedicated page that captures leads and converts curious visitors into customers.
I
Inspect Your Data
Learn the 5 numbers that matter and read your ad account in under 10 minutes.
T
Test, Scale, or Kill
Make fast, confident decisions — scale winners, cut losers, repeat every month.
This is for you if
- You run an ecommerce store selling physical products and your ads feel like a money pit with no return
- You've tried boosting posts, running campaigns, or hiring someone to manage it — and still don't understand what's happening in your account
- You're tired of depending on an agency that doesn't explain anything and charges whether it works or not
- You know ads should be working for your store — you just need someone to show you the system
- You're ready to own your growth — not outsource it
This is NOT for you if you're looking for someone to run your ads for you.
We teach the person in charge of your marketing to do it - because that's the only version that gives you real, lasting control.
YOUR INSTRUCTOR
Hi, I'm Rickeyta.
When I launched my first product, I genuinely believed the whole world needed it. But once I ran out of friends, family, and events to attend sales went flat. I was ready to add it to my list of ideas that just didn't work.
Until I turned on ads.
Ads changed everything for me. And in the 11+ years since, I've helped plenty of product brands do the same thing.
The reason most ecommerce owners can't make ads work isn't that ads don't work. It's that nobody ever taught them the system behind the ads.
That's why I built I Run My Own Ads — and why I created the OWN IT System™. Because when you understand the system, you don't just get better results. You get control. And control changes everything.
11+ years in paid advertising · Ecommerce & physical product brands
Three ways to start owning your ads
START HERE · FREE
The Ad System Score™
Find out exactly which stage of your OWN IT System™ is holding your ads back — and get a personalized action plan to fix it.
7 questions · 2 minutes · Instant results
MOST POPULAR · $197
The Ad System Sprint
5 days of live sessions to audit your ads, understand your data, and walk away with a written action plan — built around your OWN IT System™.
5 live sessions · Daily action steps · Replays included
FLAGSHIP · $1,497 FOUNDING
The Ad System Cohort
The full OWN IT System™ from start to finish. 4 weeks of live training to build a complete Meta ad system — creative, hooks, landing page, data, and your first scaling decisions.
4 weeks live · Founding member pricing · Limited spots
Not sure where to start? Take the free Ad System Score™ — it'll tell you exactly which program is right for where you are right now.
Ready to stop guessing and start owning your growth?
Every ecommerce store owner who's ever felt frustrated by ads that don't work has one thing in common: they didn't have a system. The OWN IT System™ is that system. The fastest way to see where you stand is to take the free score.
No credit card. No pitch. Just your score and a clear next step.
I Run My Own Ads
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